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~subject:"Loyalty program"
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Search: subject:"Pursuit"
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Loyalty program
Game theory
28
Spieltheorie
28
Consumer behaviour
25
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Goal pursuit
21
HR marketing
15
Personalmarketing
15
Recruitment
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goal pursuit
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Theory
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Corporate social responsibility
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Projection pursuit
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Corporate Social Responsibility
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projection pursuit
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Differential games
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Job pursuit intention
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Motivation
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Pursuit-evasion
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Personality psychology
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Persönlichkeitspsychologie
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job pursuit intentions
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Beziehungsmarketing
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Employee retention
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Projection pursuit regression
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Relationship marketing
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Arbeitsuche
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Dynamic game
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Dynamisches Spiel
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Entrepreneurship
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Entrepreneurship approach
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Estimation
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Chan, Haksin
2
Chan, Nga Cheng
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Ho, Ying
2
Yang, Morgan X.
2
Yu, Irina Y.
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Fock, Henry
1
Hsee, Christopher K.
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Shen, Luxi
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Journal of Consumer Marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global marketing
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Journal of retailing and consumer services
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The journal of consumer marketing
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ECONIS (ZBW)
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Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
2
The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi
;
Hsee, Christopher K.
;
Talloen, Joachim H.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
Saved in:
3
Consumer motivation for reward
pursuit
: a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
4
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
5
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
Journal of Consumer Marketing
34
(
2017
)
2
,
pp. 147-155
progress level of goal
pursuit
and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were …
Persistent link: https://www.econbiz.de/10014850107
Saved in:
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