Silhouette-Dercourt, Virginie; de Lassus, Christel - In: International Journal of Retail & Distribution Management 44 (2016) 11, pp. 1084-1099
Purpose The purpose of this paper is to focus on mothers as key influencers in luxury retailing contexts. Design/methodology/approach Using a semiotic interpretation of mothers’ discourses, the authors underline the identity motivations for purchasing luxury apparel for their pre-adolescent...