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~subject:"Luxury brand advertising"
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Luxury brand advertising
brand advertising
12
generic advertising
8
Advertising
6
Werbung
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
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Brand
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Internet marketing
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Markenartikel
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Online-Marketing
4
Bayesian analysis
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Consumer behaviour
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Konsumentenverhalten
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Marketing
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dynamic oligopoly
3
Brand Advertising
2
GI
2
Luxury goods
2
Luxusgüter
2
Markov perfect equilibrium
2
coordination
2
cost-sharing
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effort
2
free-riding
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geographical indication
2
price competition
2
quality
2
wine
2
Advertising Effects
1
Advertising models
1
Agricultural and Food Policy
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Bank
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Bank marketing
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Bankmarketing
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Brand Memory
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Brand advertising
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Consumer engagement
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Cervellon, Marie-Cécile
1
Chen, Huan
1
Kim, Jae-Eun
1
Lloyd, Stephen
1
Wang, Ye
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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2
Narrative-transportation storylines in luxury
brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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