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Luxury goods
Consumer behaviour
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Dienstleistungsqualität
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Service quality
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Service adaptive behavior
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Taiwan
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Accessibility-diagnosticity framework
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Brand extension
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Brand image
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Comparative advertising
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Customer satisfaction
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E-SERVAR scale
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E-commerce
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E-service quality variation
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E-services
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Electronic Commerce
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Experiment
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Extra-role job performance
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Kundenzufriedenheit
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Luxusgüter
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Messung
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Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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