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~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
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Cause-Related Marketing
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Beziehungsmarketing
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India
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Thomas, Sujo
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Bhatt, Viral
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Patel, Ritesh
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Patel, Ritesh Jayantibhai
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Sinha, P. K.
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International journal of emerging markets
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Journal of nonprofit & public sector marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.
;
Thomas, Sujo
;
Patel, Ritesh
-
2015
Persistent link: https://www.econbiz.de/10010510771
Saved in:
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