Ignacio, Azuela Flores José; Jiménez Torres Nadia H. - In: Contaduría y Administración 59 (2014) 1, pp. 259-282
A diversity of studies in previous literature has focused on determining the contribution of market orientation in the companies’ performance. However, the research on the effects of market orientation in the performance of cultural organizations is an incipient area of research. In this...