Kanwal, Supreet; Samalia, Harsh Vardhan; Singh, Gurparkash - In: Journal of Cases on Information Technology (JCIT) 19 (2017) 1, pp. 24-41
The presented study explains the role of Marketing Intelligence (MI) in the brand positioning of select consumer durable goods. This involves examining the usage and application of Marketing Information System (MkIS) by the various marketing professionals for formulating brand positioning...