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~subject:"MODEL OF MANAGEMENT OF COMPANY’S BRAND CAPITAL"
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MODEL OF MANAGEMENT OF COMPANY’S BRAND CAPITAL
marketing risks
3
ASSESSMENT OF MARKETING RISKS
1
BRAND
1
BRAND CAPITAL
1
CONSUMER BEHAVIOUR
1
IMAGE
1
MANAGEMENT FUNCTIONS
1
MARKETING RISKS
1
MARKETING RISKS BEARERS
1
MODEL OF ASSESSMENT OF MARKETING RISKS
1
Research and Development/Tech Change/Emerging Technologies
1
Risk and Uncertainty
1
STAGES OF THE PROCESS OF BRAND CAPITAL FORMATION
1
TRADE MARK
1
assessment of marketing risks
1
biotechnology
1
brand
1
brand capital
1
company strategies focus to external markets
1
consumer behaviour
1
genetically modified organisms
1
image
1
involvement company’s degree
1
macro risks
1
management functions
1
marketing risks bearers
1
model of assessment of marketing risks
1
model of management of company's brand capital
1
production risks
1
risk evaluation matrix
1
risk management
1
stages of the process of brand capital formation
1
strategic alternatives of the “products-markets/strategy” couple
1
trade mark
1
БРЕНД
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ЕТАПИ ПРОЦЕСУ ФОРМУВАННЯ МАРОЧНОГО КАПіТАЛУ
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ИМИДЖ
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МАРКЕТИНГОВЫЕ РИСКИ
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Бизнес Информ
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МОДЕЛЬ УПРАВЛЕНИЯ МАРОЧНЫМ КАПИТАЛОМ ПРЕДПРИЯТИЯ
ВАЛЕНТИНОВНА, ЕВТУШЕНКО АННА
- In:
Бизнес Информ
(
2013
)
3
,
pp. 351-356
В статье показана роль марочного капитала в современных экономических трансформациях; рассмотрены рыночные и социальные проявления марочного капитала;...
Persistent link: https://www.econbiz.de/10011216136
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