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~subject:"Management"
~subject:"Marketingtheorie"
~subject:"Public relations"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Management
Marketingtheorie
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Marketing
1,479
Marketingmanagement
722
Marketing management
686
Deutschland
440
Germany
423
Theorie
254
Theory
254
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186
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186
Welt
141
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141
Strategisches Management
121
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118
Marktforschung
117
Relationship marketing
117
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117
Marketing theory
114
United States
114
Market research
105
Werbung
100
Advertising
85
Innovation
85
Strategic management
82
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79
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79
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73
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70
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68
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63
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Bruhn, Manfred
15
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10
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8
Koschnick, Wolfgang J.
7
Esch, Franz-Rudolf
4
Homburg, Christian
4
Langner, Tobias
4
Pilarczyk, Bogna
4
Dreyer, Axel
3
Moutinho, Luiz
3
Pfeffermann, Nicole
3
Schäfer, Wilhelm
3
Spotts, Harlan E.
3
Wa´skowski, Zygmunt
3
Wind, Yoram
3
Zerres, Michael P.
3
Ashworth, Gregory J.
2
Backhaus, Klaus
2
Balmer, John M. T.
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Braun, Günther E.
2
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2
Cron, William L.
2
Dorsch, Monique
2
Duttenhöfer, Stephan
2
Folsom, W. Davis
2
Freiling, Jörg
2
Harasim, Janina
2
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2
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2
Kaapke, Andreas
2
Kavaratzis, Mihalis
2
Kollmann, Tobias
2
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2
Landmann, Ralf
2
Lilien, Gary L.
2
Linʹkova, V. P.
2
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2
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American Marketing Association
15
Springer Fachmedien Wiesbaden
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Institut für Marketing <Münster, Westfalen>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Obščestvo Znanie Rossii
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Samarskij gosudarstvennyj techničeskij universitet
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Alfred P. Sloan School of Management
1
American Telephone and Telegraph Company
1
Athens Institute for Education and Research
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
Centr Naučnoj Mysli
1
Centr Razvitija Naučnogo Sotrudničestva
1
Colloquium Baltic Business Development <2012, Tallin>
1
Conference in Honor of Joel Dean <1984, New York, NY>
1
Dal'nevostočnaja Gosudarstvennaja Akademija Ėkonomiki i Upravlenija
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Manager-Verband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Verband für Angewandte Geographie
1
Donskoj Gosudarstvennyj Agrarnyj Universitet <Persianovka>
1
Eastern European ESD Conference <3., 2014, Wien>
1
European Advertising Academy
1
European Marketing Academy
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Journal of marketing management : MM
4
Springer Reference Wirtschaft
4
Zeszyty naukowe
4
Edward Elgar E-Book Archive
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Marketing intelligence & planning
3
AMA educators' proceedings
2
Elgar original reference
2
Facts on File library of American history
2
International series in operations research & management science
2
International studies of management and organization
2
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
2
Lehrbuch
2
Managementwissen für Studium und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
Research
2
SAGE library in marketing
2
Sozialökonomischer Text
2
Sportmanagement : SPM
2
The journal of business & industrial marketing
2
Wirtschaftswissenschaft
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Abhandlungen Anthropogeographie
1
Absatzwirtschaft : Schriften zum Marketing
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in computational management science
1
Advances in theory and practice of emerging markets
1
Approaches to semiotics
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Auto-Motive : Standpunkte und Meinungen von Experten; Vorträge zu "Aktuellen automobilwirtschaftlichen Fragen", Wintersemester...
1
Autohaus Automobilwirtschaft
1
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
360
USB Cologne (EcoSocSci)
3
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"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
2
Knowledge, economy, society : management in the face of contemporary challenges and dilemmas
Jaki, Andrzej
(
ed.
);
Mikuła, Bogusz
(
ed.
)
-
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
;
…
-
2017
Persistent link: https://www.econbiz.de/10011821849
Saved in:
3
Management im Gesundheitswesen : Fallstudien, Aufgaben und Lösungen
Rogowski, Wolf
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012051732
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
5
Sustainable innovation : trends in marketing and management
Arora, Anshu
(
ed., contributor
); …
-
2020
Persistent link: https://www.econbiz.de/10012113826
Saved in:
6
The manager of the XXI century : a challenge for the leaders enterprises, organizations and regions
Czyżewska, Karolina
(
ed.
);
Górska, Dominika
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011857070
Saved in:
7
Erfolgreiche Zuweiserkommunikation : 2. DGFM-Forum 2014, Essen, 23. Oktober 2014
Thielscher, Christian
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011284483
Saved in:
8
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
9
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
10
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
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