Ketchen, David J.; Short, Jeremy C. - In: Business Horizons 54 (2011) 1, pp. 17-22
Management fads present executives with an interesting paradox. With the benefit of hindsight, many fads appear silly …. Our short graphic novel, The Good, The Fad, And The Ugly, illustrates the difficulty of separating fads from facts …. Although fads are remembered with scorn, they generally contain an important element of truth about organizations. One …