Gabriel Cegarra‐Navarro, Juan; Arcas‐Lario, Narciso - In: Management Research Review 34 (2011) 5, pp. 609-623
Purpose – In order to build good relationships with co‐operative members, it is necessary to serve each member in their preferred way. However, this task is very hard to accomplish without first being fostered and it therefore requires empowerment by co‐operative managers and not...