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~subject:"Manufacturing"
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Manufacturing
Bundling strategy
17
Leistungsbündel
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Advanced services
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Unternehmensdienstleistung
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Servitization
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Industry 4.0
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Product-service systems (PSS)
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Relationship marketing
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Service innovation
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Service quality
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Unternehmenserfolg
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basic services
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Bigdeli, Ali Ziaee
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Castka, Pavel
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Donovan, Julie
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Martin, Patricia Carolina Garcia
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel
;
Donovan, Julie
;
Sousa, Rui
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 66-81
Persistent link: https://www.econbiz.de/10014456180
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2
The value architecture of servitization : expanding the research scope
Martin, Patricia Carolina Garcia
;
Schroeder, Andreas
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012105061
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