//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenarchitektur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chen, W."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenarchitektur
China
45
Estimation
19
Schätzung
19
Theorie
19
Theory
19
Canada
18
Kanada
18
Children
9
Kinder
9
Welt
9
World
9
Brand management
8
Markenführung
8
Volatility
8
Volatilität
8
OECD countries
7
OECD-Staaten
7
Poverty
7
Social mobility
7
Soziale Mobilität
7
Armut
6
Brand architecture
6
Consumer behaviour
6
Corporate Governance
6
Corporate governance
6
Konsumentenverhalten
6
Lieferkette
6
Migranten
6
Migrants
6
Supply chain
6
1981-2001
5
Coronavirus
5
Corporate culture
5
Corporate reputation
5
Einkommensverteilung
5
Financial technology
5
Firmenimage
5
Gesundheitsversorgung
5
Health care
5
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Balmer, John M. T.
6
Chen, Weifeng
6
He, Xinming
1
Lin, Zhibin
1
Mahmoud, Rudiana
1
Published in...
All
Journal of business research : JBR
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
6
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->