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~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Markenartikel
Online-Marketing
Advertising planning
207
Werbeplanung
207
Marketing management
37
Marketingmanagement
37
Advertising effects
33
Internet marketing
33
Werbewirkung
33
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Leitfaden Online-Marketing ; [Bd. 1]
13
A master class in brand planning : the timeless works of Stephen King
7
Handbook of research on effective advertising strategies in the social media age
6
The evolution of brands : from signals of quality to storehouses of trust
2
Advertising, promotion, and new media
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Handbook of Islamic marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch der Marktforschung
1
International marketing ; Vol. 2
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Kellogg on marketing
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
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ECONIS (ZBW)
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11
Ad intrusiveness of location-based advertising : a virtual reconstruction
Hühn, Arief Ernst
;
Ketelaar, Paul
;
Khan, Vassilis-Javed
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009748099
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12
The online advertising types of choices based on DEA method
Xianglan Jiang
;
Lu, Yingjin
;
Yang, Wen-bo
- In:
New state of MCDM in the 21st century : selected papers …
,
(pp. 157-165)
.
2011
Persistent link: https://www.econbiz.de/10009161411
Saved in:
13
Internet marketing and SMEs
Doiron, Daniel John
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 90-111)
.
2011
Persistent link: https://www.econbiz.de/10009373547
Saved in:
14
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
15
A digital media approach to Islamic marketing
El-Fatatry, Mohamed
;
Lee, Stephen
;
Khan, Tariq
; …
- In:
Handbook of Islamic marketing
,
(pp. 338-360)
.
2011
Persistent link: https://www.econbiz.de/10009349640
Saved in:
16
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
17
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
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18
Mobilität und Marketing - Status quo, Erfolgsfaktoren, Strategien und Trends
Muhl, Hendrik
- In:
Mobilität und Marketing : wie und warum das Marketing …
,
(pp. 53-64)
.
2009
Persistent link: https://www.econbiz.de/10003843070
Saved in:
19
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
20
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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