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~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 2
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
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2010
Persistent link: https://www.econbiz.de/10003924381
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Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
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2009
Persistent link: https://www.econbiz.de/10003785650
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3
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
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2009
Persistent link: https://www.econbiz.de/10003785653
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