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Consumer behaviour
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Alpert, Frank
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Brown, Mark
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Shams, Rahil
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European journal of marketing : EJM
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Journal of customer behaviour
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ECONIS (ZBW)
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The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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2
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
3
Pioneer brand advantage in Japan and the United States
Alpert, Frank
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000939494
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