//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Andrews MacLelland, Melinda"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand communication
2
Relationship marketing
2
Brand avatar
1
Bundling strategy
1
Commitment
1
Confidence
1
Consumer behaior
1
Consumer judgment
1
Consumer–brand relationship
1
Customer deals
1
Customer relationships
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Environmental consciousness
1
Erfolgsfaktor
1
Fairness
1
Fusion
1
Gerechtigkeit
1
Green behaviors
1
Green marketing
1
Justice
1
Kundenzufriedenheit
1
Ladengestaltung
1
Leistungsbündel
1
Mediation analysis
1
Merger
1
Projective technique
1
Retail atmospherics
1
Retail branding
1
Retail trade
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Andrews MacLelland, Melinda
2
Foster, Jamye K.
1
Goldsmith, Ronald E.
1
McMahon, Dave
1
Wallace, Lacey K.
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
2
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->