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Markenartikel
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(2) makes recommendations regarding capitalization
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Carman, James M.
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Journal of advertising research
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Brand switching and linear learning models
Carman, James M.
- In:
Journal of advertising research
6
(
1966
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10001977998
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2
Correlates of brand loyality : some positive results
Carman, James M.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10001978008
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