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Markenartikel
Consumer behaviour
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South Africa
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Brand
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Zimbabwe
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customer Subjects
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food
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opt-in e-mail marketing
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purchase-decision
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sensory-dimensions
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sight
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smell
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sound
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Chuchu, Tinashe
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Mototo, Lebogang
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Machi, Lesedi
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Madinga, Nkosivile Welcome
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Maziriri, Eugine Tafadzwa
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Nemavhidi, Phindulo
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African journal of business and economic research : AJBER
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ECONIS (ZBW)
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Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping
Machi, Lesedi
;
Nemavhidi, Phindulo
;
Chuchu, Tinashe
; …
-
2022
Persistent link: https://www.econbiz.de/10013407356
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2
Does online ideal self-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
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3
The LGBTQAI+ community and luxury brands : exploring drivers of luxury consumption in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
; …
- In:
African journal of business and economic research : AJBER
16
(
2021
)
1
,
pp. 207-225
Persistent link: https://www.econbiz.de/10012815267
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