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Search: person:"Ehrenberg, A. S. C."
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Markenartikel
Marktforschung
13
Verbraucher
11
Consumer behaviour
10
Großbritannien
9
Konsumentenverhalten
8
Brand
7
Brand management
5
Markenführung
5
Statistik
5
Market research
4
Vereinigte Staaten
4
Absatzforschung
3
Consumer goods
3
Theorie
3
Theory
3
Werbungsbetrieb
3
Andrew S. C. Ehrenberg
2
Brand image
2
Brands
2
Fernsehen
2
Markenimage
2
Marktpsychologie
2
Neues Produkt
2
Product differentiation
2
Produkt
2
Produktdifferenzierung
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Rundfunk
2
Statistische Analyse
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USA
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United States
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Verpackung
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Advertising effects
1
Advertising planning
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Cognition
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Consumer goods marketing
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Ehrenberg, A. S. C.
8
Ehrenberg, Andrew S. C.
7
Goodhardt, G. J.
3
Bird, M.
2
Channon, C.
2
Barwise, T. P.
1
Bird, Michael
1
Cannon, T.
1
Charlton, P.
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England, Len R.
1
Goodhardt, Gerald J.
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Journal of marketing research : JMR
5
Brand management ; Vol. 2
3
Journal of the Market Research Society : JMRS
2
Journal of advertising research
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
The journal of industrial economics
1
Warwick research in industrial and business studies
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ECONIS (ZBW)
15
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1
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
2
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
3
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
4
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
Saved in:
5
Generalising a pricing effect
Ehrenberg, Andrew S. C.
- In:
The journal of industrial economics
39
(
1990
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10001096519
Saved in:
6
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
7
A successful new brand: shield
Wellan, Dee M.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
Saved in:
8
Consumer beliefs and brand usage
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
Saved in:
9
Regularities in sole buying
Cannon, T.
;
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
-
1970
Persistent link: https://www.econbiz.de/10000666907
Saved in:
10
An appraisal of Markov brand-switching models
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
2
(
1965
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10002116249
Saved in:
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