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Markenartikel
Luxury goods
7
Luxusgüter
7
Brand
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Brand extension
2
Kommunikationsstrategie
2
Luxusgut
2
Markenpolitik
2
Markentransfer
2
Marketing
2
Advertising
1
Bibliometrics
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Co-citation analysis
1
Conspicuous consumption
1
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1
Interdependent preferences
1
International economy
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Internationale Wirtschaft
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Literature review
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Luxury
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Markenwert
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Marketingforschung
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Nachfrageinterdependenz
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Gurzki, Hannes
4
Woisetschläger, David
3
Albrecht, Carmen-Maria
2
Backhaus, Christof
2
Mei-Pochtler, Antonella
1
Pietzcker, Dominik
1
Schlatter, Nadia
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Journal of advertising
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
2
"Aspirational symbols of today's global society"
Mei-Pochtler, Antonella
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 97-108)
.
2018
Persistent link: https://www.econbiz.de/10012025104
Saved in:
3
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
4
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
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