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~subject:"Markenartikel"
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Search: person:"Melewar, T.C."
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Markenartikel
Brand management
75
Markenführung
72
Corporate reputation
53
Firmenimage
48
Consumer behaviour
38
Konsumentenverhalten
34
Brand image
31
Markenimage
29
Unternehmenskultur
29
Corporate culture
27
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
20
Markenarchitektur
20
Corporate identity
19
Brand
17
Marketing
17
Corporate image
16
Reputation
15
International marketing
14
Relationship marketing
13
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Welt
10
World
10
Malaysia
9
Corporate social responsibility
8
Brands
7
Corporate Social Responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Brand loyalty
6
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9
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Article
15
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2
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Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
2
Sammelwerk
2
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English
17
Author
All
Melewar, T. C.
17
Bang, Nguyen
6
Dennis, Charles
4
Foroudi, Pantea
2
Cardinale, Sylvia
1
Chen, Chen-Chu Matilda
1
Choudhury, Musfiq Mannan
1
Cohen, Geraldine
1
Dilmperi, Athina
1
Ekinci, Yuksel
1
Gupta, Suraksha
1
Hayday, David
1
Hemsley-Brown, Jane
1
Hussain, Shahzeb
1
Jin, Zhongqi
1
Kent, Anthony
1
Kohli, Gurdeep Singh
1
McIntyre, Charles
1
Sambrook, Lydia
1
Simkin, Lyndon
1
Skinner, Heather
1
Yen, Dorothy
1
Yousef, Najwa
1
Yousef, Waleed
1
Yu, Xiaoyu
1
Zha, Dongmei
1
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Journal of business research : JBR
3
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
Corporate reputation review
1
EuroMed journal of business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
The marketing review
1
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ECONIS (ZBW)
17
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1
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17
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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