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Palazzo, Maria
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Foroudi, Pantea
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Corporate reputation review
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Journal of marketing analytics : JMA
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When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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