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Breaking new ground in theory and practice
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Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
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2
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
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