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Understanding consumers' upward
blame
attribution
, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
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