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Markenartikel
Consumer behaviour
66
Konsumentenverhalten
66
variety seeking
38
Variety seeking
22
Beziehungsmarketing
14
Relationship marketing
14
Variety-seeking
14
variety-seeking
11
Product differentiation
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Theorie
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Theory
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Markenführung
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brand choice
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habit formation
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Anantharaman, Rajesh
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Helmig, Bernd
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Huang, Yu-an
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Kim, SunAh
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Kwon, Ohjin
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Lin, Chad
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Phau, Ian
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Prashar, Sanjeev
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Schulz, Wiebke
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Benchmarking : an international journal
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
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Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
5
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1
The competing roles of
variety
seeking
in new brand adoption
Kwon, Ohjin
;
Singh, Tanya
;
Kim, SunAh
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253488
Saved in:
2
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
3
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
4
Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben
Schulz, Wiebke
-
2006
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003355405
Saved in:
5
Variety-seeking
-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
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