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Markenartikel
Consumer behaviour
126
Konsumentenverhalten
126
Anthropomorphism
111
Concept of man
88
Menschenbild
88
anthropomorphism
62
Brand image
55
Markenimage
55
Brand management
47
Markenführung
47
Beziehungsmarketing
46
Relationship marketing
46
Artificial intelligence
38
Advertising effects
34
Werbewirkung
34
Brand
32
Künstliche Intelligenz
32
Robot
25
Roboter
25
Emotion
22
Brand anthropomorphism
21
Dienstleistungsqualität
20
Service quality
20
Personality psychology
16
Persönlichkeitspsychologie
16
Customer service
15
artificial intelligence
14
Advertising
13
Werbung
13
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Homo Oeconomicus
11
Homo economicus
11
Behavioral economics
10
Cognition
10
Kognition
10
Verhaltensökonomik
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32
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English
32
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Brandão, Amélia Maria Pinto da Cunha
2
Malhotra, Gunjan
2
Patrizi, Michela
2
Popoli, Paolo
2
Vernuccio, Maria
2
Šerić, Maja
2
Abratt, Russell
1
Agrawal, Shivan
1
Ahuvia, Aaron C.
1
Ali, Faizan
1
Amin, Muslim
1
Anestis, Michael Chrissos
1
Aroean, Lukman
1
Assimakopoulos, Costas
1
Bajpai, Naval
1
Bendixen, Michael
1
Brown, Stephen
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chu, Ying-Yu Marcos
1
Dandotiya, Gunjan
1
Delgado-Ballester, Elena
1
Dogan, Seden
1
Fenko, Anna
1
Folkes, Valerie S.
1
Golossenko, Artyom
1
Guido, Gianluigi
1
Gürce, Merve Yanar
1
Han, Bing
1
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1
Im, Hyunjoo
1
Jain, Shailendra Pratap
1
Jeong, Hyun Ju
1
Jham, Vimi
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The journal of brand management : an international journal
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Business horizons
1
Cogent business & management
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of marketing and consumer behaviour in emerging markets
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
32
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21
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand
anthropomorphism
on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
22
Seeing brands as humans : development and validation of a brand
anthropomorphism
scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
23
Customer empowerment in the face of perceived incompetence : effect on preference for anthropomorphized brands
Khenfer, Jamel
;
Shepherd, Steven
;
Trendel, Olivier
- In:
Journal of business research : JBR
118
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012287583
Saved in:
24
Recapitulation of brand
anthropomorphism
: an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
25
To collaborate or serve? : effects of anthropomorphized brand roles and implicit theories on consumer responses
Han, Bing
;
Wang, Liangyan
;
Li, Xiang
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012158153
Saved in:
26
You're so loveble :
anthropomorphism
and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
27
Building a human brand : brand
anthropomorphism
unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
28
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
29
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
30
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
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