//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing
Theorie
Advertising media
1
Allocation
1
Allokation
1
Betriebliche Budgetierung
1
Corporate budgeting
1
Direct marketing
1
Direktmarketing
1
Theory
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
14
Book section
14
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
8
Working Paper
8
Hochschulschrift
7
Thesis
6
Collection of articles of several authors
5
Ratgeber
5
Sammelwerk
5
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Guidebook
3
Handbook
3
Handbuch
3
Lehrbuch
3
Textbook
3
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Konferenzschrift
1
Statistik
1
Systematic review
1
more ...
less ...
Language
All
German
1
Author
All
Krafft, Manfred
1
Peters, Kay
1
Published in...
All
Perspektiven der Kommunikationspolitik
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->