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~subject:"Markenführung"
~subject:"Media economics"
~subject:"Neue Medien"
~type:"book"
~type_genre:"Case study"
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Media management : strategy, business models and case studies
Wirtz, Bernd W.
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2020
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Second edition
Persistent link: https://www.econbiz.de/10012250280
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Axel Springer in 2014 : strategic leadership of the digital media transformation
Luther, Jason
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Burgelman, Robert A.
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Siegel, Robert E.
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Stanford University / Graduate School of Business
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2014
Persistent link: https://www.econbiz.de/10011446308
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