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~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"book"
~type_genre:"Collection of articles written by one author"
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Markenführung
Relationship marketing
Online-Marketing
28
Werbung
28
Advertising
27
Internet marketing
25
Theorie
21
Theory
21
Consumer behaviour
19
Konsumentenverhalten
19
USA
11
United States
11
International marketing
9
Internationales Marketing
9
Social Web
9
Social web
9
Werbewirkung
9
Advertising effects
8
Deutschland
8
Germany
8
Marketing
8
Verbraucherverhalten
7
Beziehungsmarketing
6
Preismanagement
6
Pricing strategy
6
Psychology of advertising
6
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6
Werbepsychologie
6
Estimation
5
Internet
5
Kundenbindung
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Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
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Viral marketing
5
Virales Marketing
5
Werbeplanung
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Collection of articles written by one author
Hochschulschrift
157
Thesis
115
Collection of articles of several authors
99
Graue Literatur
99
Non-commercial literature
99
Sammelwerk
99
Aufsatzsammlung
87
Ratgeber
63
Guidebook
59
Arbeitspapier
58
Working Paper
58
Case study
29
Fallstudie
29
Konferenzschrift
24
Handbook
13
Handbuch
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Lehrbuch
12
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9
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7
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6
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3
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3
Festschrift
3
Firmeninformation
3
Bibliografie
2
Bildband
2
Conference paper
2
Konferenzbeitrag
2
Accompanied by computer file
1
Advisory report
1
Ausstellungskatalog
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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English
5
German
1
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Gräve, Jan-Frederik
1
Mafael, Alexander
1
Meffert, Heribert
1
Merisavo, Marko
1
Risom, Kathrin
1
Weiger, Welf Hermann
1
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Acta Universitatis Oeconomicae Helsingiensis / A
1
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ECONIS (ZBW)
6
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1
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
2
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
-
2017
Persistent link: https://www.econbiz.de/10011686891
Saved in:
3
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011569813
Saved in:
4
The sharing economy - how new business models influence consumer behavior
Risom, Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011898759
Saved in:
5
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
6
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
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