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~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
2
How athletes build their brands
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 106-124
Persistent link: https://www.econbiz.de/10009575302
Saved in:
3
FIFA World Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
Saved in:
4
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
5
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
6
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
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