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Markenführung
Consumer behaviour
5
Konsumentenverhalten
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Brand image
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Brand management
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Markenimage
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Beziehungsmarketing
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Brand
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Bundling strategy
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Consumer behaior
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Consumer judgment
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Consumer–brand relationship
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Customer satisfaction
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Dienstleistungsqualität
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Einzelhandel
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Andrews MacLelland, Melinda
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Foster, Jamye
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Foster, Jamye K.
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Goldsmith, Ronald E.
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McMahon, Dave
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Wallace, Lacey K.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
2
Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye
;
Andrews MacLelland, Melinda
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
Saved in:
3
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
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