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~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
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Relationship marketing
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Brand loyalty
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Markentreue
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Sales promotion
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USA
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United States
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Advertising media
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Advertising planning
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Alternde Bevölkerung
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Brand preference
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Business-to-Business-Marketing
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Conjoint analysis
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Conjoint-Analyse
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Consumer behavior
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Consumer product
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Block, Martin P.
5
Schultz, Don E.
3
Chen, Yingying
1
Jayson, Rob
1
Schulz, Don E.
1
Viswanathan, Vijay
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Journal of advertising research
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Journal of marketing communications
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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How synergy effects of paid and digital owned media influence brand sales : considerations for marketers when balancing media spend
Jayson, Rob
;
Block, Martin P.
;
Chen, Yingying
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011875521
Saved in:
2
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
4
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Saved in:
5
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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