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Charters, Steve
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Kniazeva, Maria
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Spielmann, Nathalie
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Brand management in emerging markets : theories and practice
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Journal of business research : JBR
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The Australian journal of agricultural and resource economics
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Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
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2
The impact of geographic reputation on the value created in Champagne
Menival, David
;
Charters, Steve
- In:
The Australian journal of agricultural and resource …
58
(
2014
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10010462937
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3
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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