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~subject:"Markenführung"
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Markenführung
Consumer behaviour
7
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7
Advertising effects
4
Werbewirkung
4
Brand management
3
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Mortality
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Genetically modified product
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Individual differences in imagery vividness
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Fransen, Marieke L.
3
Rompay, Thomas J. L. van
2
Borgelink, Bianca G. D.
1
Das, Enny
1
Fennis, Bob Michaël
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Muntinga, Daan G.
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International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
2
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
Saved in:
3
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
Saved in:
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