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~subject:"Markenführung"
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Markenführung
Consumer behaviour
13
Konsumentenverhalten
13
Trust
6
Animosity
4
Confidence
4
Country-of-origin
4
Designation of origin
4
Herkunftsbezeichnung
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Vertrauen
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Beziehungsmarketing
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Relationship marketing
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Satisfaction
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Spain
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Spanien
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Attitude
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Beverage industry
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Brand image
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Brand management
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Corporate reputation
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Cross-national
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Cultural openness
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Customer satisfaction
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Entertainment
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Ernährungsindustrie
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Ethnocentrism
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Firmenimage
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Food industry
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Getränkeindustrie
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Kundenzufriedenheit
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M-repurchase
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Markenimage
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Mediation
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Mobile
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Mobile communications
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Mobilkommunikation
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Purchase intention
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Abdelwahab, Dalia
2
Jiménez, Nadia
2
San-Martín, Sonia
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Journal of international consumer marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
2
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Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
2
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
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