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Markenführung
Brand management
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Joachimsthaler, Erich
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Aaker, David A.
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Steiner, Paul
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International marketing ; Vol. V
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Sound Branding : Grundlagen akustischer Markenführung
Steiner, Paul
-
2018
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011865291
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2
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
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3
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
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