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~subject:"Markenführung"
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Markenführung
Consumer behaviour
30
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30
Beziehungsmarketing
24
Relationship marketing
24
Customer experience
16
Dienstleistungsqualität
16
Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Marketingmanagement
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customer experience
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Customer experience management
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Klaus, Philipp
3
Maklan, Stan
1
Zaichkowsky, Judith Lynne
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International journal of market research
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The convenience of shopping via voice AI : introducing AIDM
Klaus, Philipp
;
Zaichkowsky, Judith Lynne
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169684
Saved in:
2
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
3
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
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