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Should short warranty always be interpreted as low quality : the effect of brand advantages on warranty's signalization
Lou, Yaqi
;
He, Zhen
;
Li, Yanrong
;
He, Shuguang
- In:
International journal of production research
57
(
2019
)
14
,
pp. 4468-4479
Persistent link: https://www.econbiz.de/10012193456
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