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~subject:"Markenführung"
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Markenführung
Marketing
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Management
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Verbraucher
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Vereinigte Staaten
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Unternehmung internationale
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Brand management
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Brand management system
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Lighting
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Marktforschung
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Produktion Mehrproduktenfertigung
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marketing bancaire
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normes
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rupture
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Alignment
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Asia
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Asian Management
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Asie
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Pras, Bernard
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Dunes, Mathieu
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Pluntz, Camille
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The journal of product & brand management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Exploring professional human brand identity through cultural and social capital : a typology of film director identities
Pluntz, Camille
;
Pras, Bernard
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 830-866
Persistent link: https://www.econbiz.de/10012292959
Saved in:
2
The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
Saved in:
3
Practices in the brand management system : identification and considerations for five business sectors
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 444-461
Persistent link: https://www.econbiz.de/10010224836
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