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~subject:"Markenführung"
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Search: person:"Reinartz, Werner"
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Markenführung
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
18
Konsumentenverhalten
18
Einzelhandel
12
Retail trade
12
Kundenwert
10
Betriebliche Wertschöpfung
9
Value creation
9
Lieferantenmanagement
8
Supplier relationship management
8
Advertising effects
7
Brand management
7
Deutschland
7
Germany
7
Kundenmanagement
7
Werbewirkung
7
B-to-B-Marketing
6
Business-to-business marketing
6
Marketing
6
Theorie
6
Theory
6
Customer integration
5
Customer value
5
Kundenintegration
5
Monte-Carlo-Simulation
5
USA
5
United States
5
Advertising
4
Beziehungsmanagement
4
Digitalisierung
4
Digitization
4
Internet marketing
4
Monte Carlo simulation
4
Online-Marketing
4
Werbung
4
Brand
3
Brand image
3
Bundling strategy
3
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English
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German
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Reinartz, Werner J.
7
Wichmann, Julian R. K.
2
Wiegand, Nico
2
Becker, Maren
1
Berlemann, Benedikt
1
Bruce, Norris I.
1
Eisenbeiß, Maik
1
Elsner, Mark
1
Han, Simeng
1
Imschloß, Monika
1
Sanktjohanser, Josef
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Scholdra, Thomas P.
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Skiera, Bernd
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Journal of marketing
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of retailing
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
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ECONIS (ZBW)
7
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
3
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
4
Communicating brands intelevision advertising
Bruce, Norris I.
;
Becker, Maren
;
Reinartz, Werner J.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
Saved in:
5
The impact of digital transformation on the retailing value chain
Reinartz, Werner J.
;
Wiegand, Nico
;
Imschloß, Monika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
Saved in:
6
For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
Saved in:
7
Markenstrategien aus der Sicht des Handels
Reinartz, Werner J.
;
Sanktjohanser, Josef
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 46-71)
.
2011
Persistent link: https://www.econbiz.de/10009009234
Saved in:
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