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The impact of
dialectical
thinking
on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
2
How life-role transitions shape consumer responses to brand extensions
Su, Lei
;
Monga, Alokparna Basu
;
Jiang, Yuwei
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10012521455
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