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Search: subject:"Global Consumer Culture"
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Markenführung
Consumer behaviour
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Globalisierung
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Globalization
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Internationales Marketing
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Cultural identity
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Kulturelle Identität
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Global consumer culture
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global consumer culture
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Acculturation
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Culture
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Brand management
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Global consumer culture positioning
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Global marketing strategy
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Kultur
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Luxusgüter
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globalization
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Advertising effects
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Asia
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Chinese (People)
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Chinesen
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Consumer ethnocentrism
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Global Consumer Culture
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Bartikowski, Boris
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Cleveland, Mark
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Kim, Jung Seek
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Steenkamp, Jan-Benedict E. M.
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Journal of business research : JBR
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Journal of international marketing
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Review of marketing science
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ECONIS (ZBW)
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
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3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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