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~subject:"Markenführung"
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Brand-compliant behavior of
outside
sales
people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
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