Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
customers and recently they have carried their efforts to social media to survive in online environment as well. The growth in … social media marketing is attributed to the increase in social networking users, internet users, mobile phone users and … digital content consumption. Therefore, the aim of this study was to establish the effect of social media marketing on brand …