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~subject:"Markenführung"
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Markenführung
Music
14
Musik
14
Consumer behaviour
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Konsumentenverhalten
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Music industry
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Musikwirtschaft
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Background music
11
Advertising effects
5
Werbewirkung
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Einzelhandel
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Retail trade
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Accent
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Advertising effectiveness in radio
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Arousal
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Atmospheric cues
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Brand management
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Brand-fit music
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E-commerce
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Electronic Commerce
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Field experiment
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Job satisfaction
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Music tempo
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background music
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Hong, You Jeong
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Lee, Kyogu
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Asia Pacific journal of marketing and logistics
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
2
When
background
music
in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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