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~subject:"Markenführung"
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Markenführung
Athletes
1,436
Sportler
1,435
Professional sports
690
Profisport
690
Football
383
Fußball
383
USA
255
United States
255
Ball game
251
Ballsport
251
Sport
227
Sports
226
Sport organization
179
Sportorganisation
179
Higher education institution
146
Hochschule
146
Consumer behaviour
139
Konsumentenverhalten
135
Sportmarketing
122
Sports marketing
122
Celebrity endorsement
112
Celebrity-Werbung
110
Deutschland
105
Germany
104
Sport event
94
Sportveranstaltung
94
Advertising effects
88
Werbewirkung
88
Lohn
85
Wages
85
Sports economics
80
Sportökonomik
80
Erwerbsverlauf
74
Occupational attainment
74
Brand management
73
Arbeitsgruppe
71
Team
71
Theorie
71
Theory
71
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Undetermined
49
Free
5
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Article
67
Book / Working Paper
6
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Article in journal
64
Aufsatz in Zeitschrift
64
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Case study
2
Fallstudie
2
Arbeitspapier
1
Interview
1
Working Paper
1
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Language
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English
70
German
3
Author
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Kunkel, Thilo
10
Ko, Yong Jae
5
Arai, Akiko
4
Su, Yiran
4
Baker, Bradley J.
3
Bredikhina, Nataliya
3
Doyle, Jason P.
3
Baker, Thomas A., III.
2
Biscaia, Rui
2
Brison, Natasha
2
Brison, Natasha T.
2
Chang, Yonghwan
2
Dietl, Helmut
2
Doyle, Jason
2
Geurin, Andrea N.
2
Hallmann, Kirstin
2
Hasaan, Ali
2
Hill, Brad
2
Lobpries, Jami
2
Na, Sangwon
2
Schweizer, Nicolas
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Ahn, Na Young
1
Ahn, Taesoo
1
Akoğlu, Halil Erdem
1
Altschwager, Teagan
1
Anderson, Aaron J.
1
Asada, Akira
1
Ballouli, Khalid
1
Bass, Jordan R.
1
Becker, Carsten
1
Bennett, Gregg
1
Berndt, Adele
1
Bouchet, Adrien
1
Boyd, Thomas C.
1
Braedley, L. Anne
1
Brown, Katie M.
1
Bulygin, Denis
1
Burch, Lauren M.
1
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Institution
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Fachhochschule Reutlingen / European School of Business
1
Published in...
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European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of sport management : the official journal of the North American Society of Sport Management
6
International journal of sports marketing & sponsorship
5
Sport management review
4
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Higher School of Economics Research Paper
1
Innovation: organization & management : IOM
1
International journal of entrepreneurial venturing
1
Journal of Islamic marketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
Storming the global business : rise of the Asian tigers
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
UZH Business Working Paper Series
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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Source
All
ECONIS (ZBW)
73
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73
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
3
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
4
Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
Saved in:
5
Understanding and overcoming the obstacles in Muslim female athlete branding
Hasaan, Ali
;
Berndt, Adele
;
Fişne, Mücahit
- In:
Journal of Islamic marketing
15
(
2024
)
7
,
pp. 1824-1846
Persistent link: https://www.econbiz.de/10015063966
Saved in:
6
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
7
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
8
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
9
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
10
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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