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Search: subject:"construal-level theory"
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Markenführung
Construal level theory
101
Consumer behaviour
85
Konsumentenverhalten
85
construal level theory
60
Personality psychology
25
Persönlichkeitspsychologie
25
Experiment
23
Advertising effects
22
Werbewirkung
22
psychological distance
22
Psychological distance
21
Brand management
13
Advertising
12
Construal Level Theory
12
Theorie
12
Theory
12
Werbung
12
construal-level theory
12
Construal-level theory
11
temporal distance
10
Brand image
9
Markenimage
9
Corporate social responsibility
8
Online retailing
8
Online-Handel
8
Werbepsychologie
8
Corporate Social Responsibility
7
Decision
7
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7
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7
Holiday behaviour
7
Urlaubsverhalten
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6
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6
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6
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13
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Kim, Dong Hoo
2
Adams, Kweku
1
Asada, Akira
1
Bauer, Brittney C.
1
Bellman, Steven
1
Berry, Christopher
1
Cai, Ruiying
1
Cain, Lisa Nicole
1
Chang, Yonghwan
1
Cohen, Justin
1
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1
Garavan, Thomas N.
1
Gilal, Faheem Gul
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1
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1
Gong, Zhenxing
1
Horen, Femke van
1
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1
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1
Jeon, Hyeongjin
1
Jung, Sojin
1
Kato, Takumi
1
Kelting, Katie
1
Kikuchi, Fumiaki
1
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1
Ko, Yong Jae
1
Koukpaki, Adebayo Serge Francois
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Lee, Crystal T.
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The journal of product & brand management
2
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Psychology & marketing
1
Review of marketing science
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Sport management review
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ECONIS (ZBW)
13
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1
How best to advertise low-fit brand extensions : a
construal
level
theory
perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
3
Unveiling brand convergence in consideration sets : the effects of purchase for self or others and product nature
Kikuchi, Fumiaki
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 327-346
Persistent link: https://www.econbiz.de/10014364963
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
6
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
7
Customers' perceptions of hotel AI-enabled voice assistants : does brand matter?
Cai, Ruiying
;
Cain, Lisa Nicole
;
Jeon, Hyeongjin
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2807-2831
Persistent link: https://www.econbiz.de/10013412817
Saved in:
8
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
9
Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.
;
Koukpaki, Adebayo Serge Francois
; …
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
Saved in:
10
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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