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Search: subject:"country-of-origin"
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Markenführung
Herkunftsbezeichnung
2,965
Designation of origin
2,957
Consumer behaviour
1,161
Konsumentenverhalten
1,064
Brand image
903
Markenimage
881
Brand management
413
Tourism marketing
369
Tourismusmarketing
369
Country of origin
367
Destination management
335
Destinationsmanagement
335
Rules of origin
321
Ursprungsregeln
294
Welt
284
World
284
EU countries
283
EU-Staaten
283
country of origin
252
Holiday behaviour
242
Urlaubsverhalten
242
China
233
USA
232
United States
222
International marketing
213
Free trade agreement
209
Freihandelsabkommen
209
Tourism
209
Brand
208
Tourismus
208
Markenartikel
203
Theorie
198
Theory
198
Handelspräferenzen
179
Trade preferences
179
Internationales Marketing
176
Product quality
176
Produktqualität
165
Tourism destination
158
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187
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48
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Article
355
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326
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326
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28
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28
Graue Literatur
8
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8
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6
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5
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5
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5
Sammelwerk
5
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English
390
German
13
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2
Italian
2
Serbian
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1
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Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Balabanis, George
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Yeniceri, Tulay
3
Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
2
Bartsch, Fabian
2
Batt, Verena
2
Becker, Christian
2
Benson-Rea, Maureen
2
Borini, Felipe Mendes
2
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Institut für Handelsmanagement <Münster (Westf)>
1
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International marketing review
16
Journal of business research : JBR
16
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
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ECONIS (ZBW)
410
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1
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410
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1
Country-of-origin
image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Ways to neutralize the
country-of-origin
effect in the emerging market firms international branding
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
International journal of management and economics
59
(
2023
)
1
,
pp. 46-56
Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the
country-of-origin
(COO …
Persistent link: https://www.econbiz.de/10014310104
Saved in:
3
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
4
Country branding research : a decade’s systematic review
Salifu, Ahmed Tijani
;
Majeed, Mohammed
;
Ofori, Kwame Simpe
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-24
'
country
of
origin
(COO). Most studies did not use any specific model and the qualitative method was the dominant research …
Persistent link: https://www.econbiz.de/10014535301
Saved in:
5
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
6
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
7
Authenticity and product geography in the making of the agritourism destination
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1282-1300
Persistent link: https://www.econbiz.de/10012593216
Saved in:
8
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
9
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
10
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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