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~subject:"Markenführung"
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Markenführung
Marktforschung
7,325
Market research
6,502
Theorie
1,549
Theory
1,545
Konsumentenverhalten
1,537
Consumer behaviour
1,536
Deutschland
1,255
Germany
1,112
Marktanalyse
819
Marketing
779
Marketingmanagement
588
Marketing management
576
USA
450
United States
435
Beziehungsmarketing
356
Relationship marketing
356
Qualitative Methode
242
Marketingtheorie
233
Conjoint analysis
231
Conjoint-Analyse
231
Marketing theory
228
Interview
222
Qualitative method
221
Befragung
219
Scientific method
219
Wissenschaftliche Methode
219
Bibliometrics
215
Bibliometrie
215
Internet
203
Innovation
195
Market analysis
189
Messung
169
Social Web
165
Social web
165
Welt
164
World
164
Brand management
163
Measurement
157
Verbraucherverhalten
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Article
109
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4
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Sammelwerk
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8
Graue Literatur
7
Hochschulschrift
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4
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4
Handbuch
4
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3
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Guidebook
2
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2
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1
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1
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English
118
German
49
Russian
2
Polish
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Albers, Sönke
4
Günther, Thomas
3
Jedidi, Kamel
3
Pich, Christopher
3
Strebinger, Andreas
3
Ahluwalia, Rohini
2
Baumgarth, Carsten
2
Eisend, Martin
2
Ferjani, Madiha
2
Ford, Kevin
2
Hartleb, Vivian
2
Herrmann, Andreas
2
Houston, Michael J.
2
Kriegbaum-Kling, Catharina
2
Loken, Barbara
2
Mrad, Mona
2
Olbrich, Rainer
2
Riekhof, Hans-Christian
2
Schultz, Don E.
2
Semerkova, L. N.
2
Spry, Louise
2
Walsh, Gianfranco
2
Wiedmann, Klaus-Peter
2
Ahmed, Misbah
1
Ahmed, Zafar U.
1
Akao, Yōji
1
Akrout, Houcine
1
Al-Baity, Mohamed
1
Al-Kwifi, Osama Sam
1
Alonso, Luis Enrique
1
Alpert, Frank
1
Ambaye, Michele
1
Anam Iqbal
1
André, Michael
1
Anselmsson, Johan
1
Arthur, Jeannie
1
Asrar-ul-Haq, Muhammad
1
Aurier, Philippe
1
Austin, Manila
1
Azar, Pablo
1
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Deutsche Werbewissenschaftliche Gesellschaft
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Campus Verlag
1
GfK-Nürnberg e.V.
1
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The journal of brand management : an international journal
7
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Qualitative market research : an international journal
5
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Australasian marketing journal
2
Bericht der GfK-Tagung : vom ...
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business anthropology
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
The journal of product & brand management
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Design management : exploring fieldwork and applications
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Erfolgreich mit den Großen des Managements
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Fundamentals of marketing research ; Vol. 1
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
Global business review
1
Hamburger Schriften zur Marketingforschung
1
Handbook of brand relationships
1
Handbuch der Marktforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Impulse für die Markenforschung und Markenführung
1
Innovative Markenführung und -implementierung
1
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ECONIS (ZBW)
163
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